One team, three ways in.
Marketing and social, branding and websites, and video production. The same team plans the work and makes it, so there's no handover in the middle. Start with whichever one you need first.
Marketing that compounds.
Most marketing starts from zero every month. A post here, a campaign there, nothing carried forward. We plan it the other way around: a strategy, a content calendar and a monthly report that make each month build on the last.
It works like adding a marketing department rather than another supplier. One retainer covers strategy, creative, production and reporting, without the hiring, the training or the juggling.
Brand & positioning
Who you're for, why you win, and the words and look that carry it.
Content strategy
A channel plan built around batch shoot days. Planned quarterly, published weekly.
Social & organic
Channel management, community and creator collaborations that grow an audience you own.
Paid media
Campaigns with the creative made in-house, so new versions are quick and cheap to test.
EDM & lifecycle
Email programs that keep talking to the audience you already paid to reach.
Reporting
Monthly numbers with a point of view: what worked, why, and what changes next month.
Tell us where the brand is now and where it needs to get to. We reply within one working day.
Prices are on the pricing page. Still deciding who should run it? Read agency vs freelancer vs in-house.
The brand, then the site it lives on.
Branding comes first: who you're for, how you sound and how you look, set down as guidelines your team can actually use. Then the website. We settle the platform and the budget with you before any design starts, then build fully custom on Shopify, Webflow, Wix Studio or hand-coded. Never from a template, on any platform.
Brand identity
A new brand or a refresh of the one you have: logo, type, colour, voice and the guidelines that hold it together.
Design & build
Fully custom, on the platform the brief calls for.
Ecommerce
Storefronts and product pages designed to sell, not just to catalogue.
Rebuilds & migrations
Old platform to new, with redirects, content and customer data carried across.
We look at what you have now and tell you what we'd build.
Weighing up a refresh against a full rebrand? Read the guide.
Our own studio, behind every job.
Most agencies sell you the strategy and subcontract the part that touches your audience. We're built the other way around. Visual Lab began as a production house and still runs its own studio. If it needs a lens, a light or a live feed, our crew handles it.
Batch content days
One planned shoot day becomes weeks of channel-ready content.
Brand films & campaigns
Films that carry a launch, a rebrand or a story worth telling properly.
Corporate events
Conferences and internal events, with the recap cut within days.
Live production
Multi-camera live streams for launches, sport and events.
Podcasts
Multi-camera podcast sets, with the edit and clips built in.
Product films
Products lit and shot to show the detail that sells them.
Explainers & documentary
Explainers that make a product clear, and short documentary pieces.
Photography
Campaign, product and event stills to the same standard as the film work.
Streaming an event instead? Check the date.
What a shoot costs in Sydney is broken down in the Log, along with how batch days are planned.
Not sure which one you need?
Tell us what you're working on and we'll tell you where to start. We reply within one working day. Or ask for the free Brand Observation first: one page on your brand in 48 hours, with no meeting.
Questions about the services
Can we start with just one service?
Yes. You can start with a shoot day, a website or a few months of social. The services are built to join up, so adding another later builds on the work already done.
Do you shoot the video yourselves?
Yes. Visual Lab began as a production house, and our own crew handles the cameras, lighting, live production and the edit. The studio is in North Strathfield, and we shoot on location across Sydney and interstate.
How much do your services cost?
The pricing page lists our fixed-scope products with from-prices and explains how retainers and website builds are scoped, so you know the range before we talk.
Which platforms do you build websites on?
Shopify, Webflow, Wix Studio or hand-coded. We recommend a platform once we understand the brief, the budget and who will run the site day to day.
What is a batch content day?
One planned shoot day that produces weeks of content for your channels. The shot list comes from the content plan, so the day is spent capturing what's already been decided, and the finished assets arrive over the following 14 days.
Can we get branding without a website?
Yes. Brand identity work stands on its own, whether it's a new brand or a refresh. If a website follows later, it's built on the same guidelines.