We design brands and brand guides. Fixed prices from $2,500 ex GST

Four fixed packages. Every one ends with print-ready files and a guide your suppliers can follow.

Start a brand See all prices

Recent brands

The Cattleman's Butchery Mirabel Dental Giving Tree Pet Resort Olive Tree Cafe HAS Chik Chik Boom

Previously onBrands we've built

Pick a brand to see its guide and where it ended up.

The Cattleman's Butchery: Shopfront sign, the design the landlord approved.
PGM The Cattleman's Butchery01 / 08

Shopfront sign, the design the landlord approved

    • Your brand

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    The Cattleman's Butchery

    New brandClosest: Full Identity

    A new butcher's shop, branded before the fit-out was finished.

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    We drew the logo, then the shopfront sign the landlord signed off, a shipping box, 23 flavour labels, the price list and a 27-page guide. It went to the signwriter the day it was done.

    1. Shopfront sign, the design the landlord approved
    2. Guide cover
    3. Primary logo page
    4. Colour page: black, gold, ivory and white
    5. Shipping box, The Sale Bill
    6. All 23 flavour labels
    7. Posters page from the guide
    8. Interior page from the guide

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    Mirabel Dental

    New brandClosest: New Brand

    A new dental clinic, on the reception wall by opening day.

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    We designed the symbol, the landscape and stacked logos and the palette. The opening-day photos show the mark on the reception wall and the turquoise in the balloons and the icing.

    1. Reception wall on opening day
    2. Guide cover
    3. The symbol
    4. Landscape logo, both colourways
    5. Colour page
    6. Opening day
    7. Opening day, in the brand's turquoise

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    Giving Tree Pet Resort

    New brandClosest: Full Identity

    A pet resort in the US, with one master logo and three sub-brands.

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    Giving Tree runs several services under one name. The dog with the branch became the master logo, with a lockup each for the resort, the K9 Club and the spa. The website and the social content came after, built on the same guide.

    See the case study
    1. Master logo and the three sub-brands
    2. Logo wall
    3. Logo and icons page
    4. The logo on light, colour and dark
    5. Colour page
    6. Entrance sign
    7. Social template for the GT Academy launch

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    Olive Tree Cafe

    New brandClosest: Full Identity

    A cafe brand that runs from the logo to the cups, tees and menu.

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    The logo came first, then everything it had to sit on: the menu, cups and bags, tees and the shopfront. The website and the food shoots still work from the same guide.

    See the case study
    1. The sign over the door
    2. Guide cover
    3. The stacked signature
    4. Primary colours
    5. Shopfront page from the guide
    6. Takeaway bag and cup
    7. Stationery
    8. Tees and socks
    9. The menu

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    HAS

    RefreshClosest: Refresh

    A home-loan business, refreshed without losing the blue its customers knew.

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    HAS sells a product that takes some explaining. The refresh carried its blue through a 33-page guide, from the office wall to the email signature.

    See the case study
    1. Office wall
    2. Guide cover
    3. Primary logo page
    4. Colour page
    5. Signage
    6. Business card
    7. Tote bag

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    Chik Chik Boom

    Brand guideClosest: Brand guide

    A guide built around the logo and the chicken the owners already had.

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    We set the colours and three typefaces, and wrote a 16-page guide with a web version their suppliers can open.

    1. Guide cover and opening page
    2. Lockups and the mascot
    3. Colours, sampled from the artwork
    4. Type and the menu device
    5. Voice and the packaging rules

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    Visual Lab

    Our own brandRebrand, 2026

    Our own rebrand this year: a new monogram, black and white, and one orange.

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    The orange only ever marks something. These are the mock-ups we tested the system on, from the blade sign to the hoodies, and this page is built on the same guide.

    1. Blade sign
    2. Reception wall
    3. Studio door plate
    4. Tee
    5. Cap
    6. Tote
    7. Hoodies in black and grey

    Want a brand like these? Four fixed packages, from $2,500 ex GST.

    Start a brand

    Branding prices

    Four fixed packages. Pick the one that fits where your brand is now.

    Rate cardBranding · Oct 2026All prices ex GST

    Already have a logo

    • Brand guide

      You keep your logo. We set the rules for using it.

      3 weeks

      $2,500ex GST

      Start a Brand guide
      What's included
      • Your logo, tidied into the versions you use
      • Colours and type, set
      • A 12–16 page guide

    • Refresh

      A modern version of the brand your customers already know.

      4 weeks

      $3,500ex GST

      Start a Refresh
      What's included
      • Two routes, one light and one stronger
      • Email signatures for up to 15 staff
      • A list of what to replace now and what can wait
      • A 12–16 page guide

    Starting fresh

    • New Brand

      A new logo and the system around it.

      6 weeks

      $5,500ex GST

      Start a New Brand
      What's included
      • A brief session and a positioning page
      • Three logo concepts
      • The full logo system
      • An email signature
      • A 16–20 page guide

    • Full Identity

      A new brand, plus its voice, pattern, icons and first print.

      9 weeks

      $8,500ex GST

      Start a Full Identity
      What's included
      • Everything in New Brand
      • A workshop and a tone of voice
      • A pattern and icons
      • Photo direction and a social kit
      • Two printed pieces of your choice
      • A 24–30 page guide

    Every package includes a trade mark search, two rounds of changes at each stage, and every file ready for print and screen.

    What you get
    • Vector masters of every version of the logo
    • Print files in CMYK, set up for printers and signwriters
    • Screen files in RGB, with codes your web developer can use
    • A live guide your suppliers can open on any device, plus a PDF
    • A file index that says which file to use for what
    • A trade mark search on IP Australia before concepts. It's a screen, not legal advice
    • Ownership of the files and the final design once the last invoice is paid
    Add-onsFrom $450
    • NamingA shortlist, screened against IP Australia$2,500
    • Sub-brand markFor a product line or a sister business$1,500
    • Motion logoFor video intros, reels and your website$950
    • Print and signage artwork$450 a flat item, any five for $1,950, $900 a shopfront or vehicleFrom $450
    • PackagingLabels, boxes or bags for up to three productsFrom $1,750
    • Template packEditable templates for what your team makes every week$750
    • Crew shootHalf day $1,500, full day $2,500From $1,500
    • Extra round$450 on the logo, $600 on the guideFrom $450
    • RushFront of the queue when the diary allows+25%
    With a websiteFrom $6,500
    • Refresh + Starter websiteAbout 6 weeks. We add a motion logo.$6,500
    • New Brand + Business websiteAbout 9 weeks. We add a half-day crew shoot.$13,000

    Book a site with your brand, or within 90 days, and we add to the job instead of discounting it. Every website package is on our pricing page.

    50% to start · the rest on final filesCard dated Oct 2026

    Not sure which one? Send a brief and we'll tell you on the call.

    Start a brand

    How it works

    1. 1Brief and depositA short call, a fixed quote, then 50% to start.
    2. 2Concepts and sign-offWe check the name is clear, show you the concepts, and you sign off the logo.
    3. 3Guide and filesThe guide and every file, checked by a second person before handover.

    The brief takes about two minutes.

    Start a brand

    Start a brand

    It's free and there's no obligation. A person on our team reads every brief and replies within two business days.

    01Your brief2 min

    Received

    We've got your brief.

    Reference . You'll hear from us within two business days.

    Brand · start desk

    Quick answers

    How much does branding cost?

    Every price is on the rate card above. A brand guide for a logo you already have is $2,500 ex GST, a refresh is $3,500, a new brand is $5,500 and a full identity is $8,500. Add-ons like naming, packaging and signage artwork are priced on the card too.

    What counts as a round of changes?

    One list of changes from the person who signs off, sent within five business days. Every package includes two rounds at each stage. Another round is $450 ex GST on the logo or $600 ex GST on the guide, and we confirm it with you before we start.

    What if I don't like any of the concepts?

    Tell us what's missing and we'll do one new round of concepts for $1,200 ex GST. If that round still misses, we close the job and the deposit covers the work done.

    Will you check the name is free to use?

    Yes. Before we show any concepts, we search IP Australia for registered trade marks that look or sound too close. It's a screen, not legal advice, so if the name matters a lot to the business, talk to a trade mark attorney before you register it.

    Do you print as well?

    We supply the artwork, set up in CMYK the way printers and signwriters ask for it, and we check every file before it leaves. The printer bills printing separately. Ask us who we use.

    Who owns the design?

    You do, once the final invoice is paid. The concepts you didn't pick stay with us, and we won't reuse them for another business in your category for two years.

    How do payments work?

    50% to start, and the balance when the final artwork is ready, due within 14 days. Full Identity is split 50/25/25 across the job. The files are yours once it's paid. The deposit isn't refundable after we've presented the concepts.

    Can I add a website?

    Yes. Book a site with your brand, or within 90 days of it, and we add to the job instead of discounting it. A Starter site comes with a motion logo, and a Business site or bigger comes with a half-day crew shoot.

    Branding from $2,500ex GST, four fixed packages Start a brand