Two minutes. One honest read.

Seven questions about how your marketing actually runs. You get an instant read on where it leaks and what to fix first. No email needed, and your answers never leave this page.

CadenceHow often does your business publish content?
ProductionWhere does your content actually come from?
BrandWould a stranger recognise your last ten posts as one brand?
DistributionWhat happens to a piece of content after it's made?
ProofWhere do your reviews and results live?
MeasurementHow do you know whether marketing worked last month?
WebsiteWhat happens when someone lands on your website?

Your answers stay on this page. Nothing is sent anywhere.

Want the measured version?

Seven answers show a pattern. The two products below look at your actual brand, and both start without a long sales conversation.

  • Brand Observation, free

    Send us your website or Instagram. We study the brand and send back one page on what we can see that you can't, within 48 hours.

  • Parallax Session, from $4,000

    A half-day diagnostic with a senior strategist, then an Observation Report and a 90-day roadmap. Credited in full against an engagement signed within 30 days.

Next step · The measured version02 items

About the Quick Observation

What does the Quick Observation look at?

Seven places where marketing usually leaks: how often you publish, where your content comes from, whether your brand holds together, what happens to content after it's made, how you use reviews and results, how you measure, and what your website does with the visits it gets.

Are my answers sent anywhere?

No. The read is worked out on this page, in your browser. Nothing is stored or sent, and there's no email gate.

How is this different from the Brand Observation?

The Quick Observation reads a pattern from your answers. The Brand Observation is free too, but we study your actual website or Instagram and send back one page on what we can see, within 48 hours.

What should I do with my read?

Start with your weakest area, because it caps what the others can return. The read links a Field Guide article for each of your two weakest areas, and a Parallax Session turns the pattern into a 90-day roadmap.