Branding that looks right on every sign, screen and shirt.
New brands, refreshes and brand guides for Sydney businesses. Four fixed packages from $2,500 ex GST, and every one ends with print-ready files and a guide your suppliers can follow.
- $2.5kwhere the packages start, ex GST
- 3–9 wksfrom deposit to final files
- CMYKprint files, checked before they leave
- Yoursthe files and the rights, on payment
Tuned for
ShopfrontsUniformsPackagingVansInvoicesInstagramEmail signaturesMenusBusiness cardsCoffee cups
What a brand guide is for
Your brand is made by other people
The signwriter, the printer, a new hire, whoever opens Canva on a Friday afternoon. With nothing to check against, each of them guesses. This is our own brand after a few months of that.
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Suite 205
Black printed brown · logo stretchedK100 black · true proportions
The studio door -
Studio bookings now open
Accent as a fill · soft logo · serifAccent as a tally · vector logo · Archivo
An Instagram post -
Tax invoiceTotal due
Times New Roman · no clear spaceInter · clear space kept
An invoice
3 surfaces out of spec
Every package ends with a guide. Pick the one that fits where your brand is now.
See the packagesThe packages
Four fixed prices. Pick one and the test card shows what it covers.
Rate cardBranding · Oct 2026All rates ex GST
You have a brand
Keep what customers already know, and fix how it's used
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You keep your logo. We tidy the versions you use, set the colours and type, and write the rules in a 12–16 page guide.
3 weeks$2,500ex GST
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Two routes, one light and one stronger, that keep what customers already recognise. Includes email signatures for up to 15 staff and a list of what to replace now and what can wait.
4 weeks$3,500ex GST
Not sure which? If customers already know you by your logo, start with these two. We'll say on the first call if it needs more than a refresh.
You're starting out
A new business, a new name or a clean break
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A positioning page from a brief session, three logo concepts, the full logo system and a 16–20 page guide.
6 weeks$5,500ex GST
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Everything in New Brand, plus a workshop, tone of voice, a pattern and icons, photo direction, a social kit and two printed pieces of your choice.
9 weeks$8,500ex GST
Every package includes a trade mark search on IP Australia and two rounds of changes at each stage.
Add-ons
Book with any package, or later
- Break 01
Naming
A shortlist of names, screened against IP Australia and checked for an available domain.
$2,500ex GST
- Break 02
Sub-brand mark
A second mark for a product line or sister business, or the rights to a concept you didn't pick.
$1,500ex GST
- Break 03
Motion logo
The logo animated for video intros, reels and your website.
$950ex GST
- Break 04
Print and signage artwork
$450 for a flat item like a card or menu, $900 for a shopfront or vehicle sign. Any five flat items for $1,950.
From $450ex GST
- Break 05
Packaging
Labels, boxes or bags for up to three products.
From $1,750ex GST
- Break 06
Template pack
Editable templates for the things your team makes every week.
$750ex GST
- Break 07
Crew shoot
Our own crew photographs your people, space and products for the guide and the site. A half day is $1,500, a full day $2,500.
From $1,500ex GST
- Break 08
Extra round
A third round of changes, confirmed with you before we start. $450 on the logo, $600 on the guide.
From $450ex GST
- Break 09
Rush
Moves your job to the front of the queue when the diary allows it.
+25%on the package
With a website
Book a site with your brand, or within 90 days, and we add to the job instead of discounting it
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Refresh + Starter website
Your refresh, then a site of up to five custom pages built on it. We add a motion logo.
About 6 weeks$6,500ex GST
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New Brand + Business website
A new brand, then a site of up to ten pages with custom forms. We add a half-day crew shoot.
About 9 weeks$13,000ex GST
Site design starts once the logo is signed off. Every website package is on our pricing page.
50% to start · balance on final artwork · solid bar to logo sign-off, hatched to final filesCard dated Oct 2026
What every package hands over
The handover is where most brand jobs go wrong. A sign prints in the wrong black, or the signwriter can't open the file. So every package ends with the same set of files, checked by someone on our team who didn't make them.
Vector masters
Every version of the logo as editable vector files, with nothing traced or flattened.
Print files in CMYK
Set up for printers and signwriters, with the black and the brand colours specified for print.
Screen files in RGB
Built separately for websites, social and email, with colour and type codes your web developer can use.
A live guide
A web page your team and suppliers can open on any device, plus a PDF copy.
A file index
One page that says which file to use for what.
A trade mark search
We search IP Australia before showing concepts. It's a screen, not legal advice.
Ownership on payment
The files and the rights to the final design are yours once the last invoice is paid.
Tell us where your brand is up to. The brief takes about two minutes.
Start a brandBrands we've built
Pick a brand to put it on the main monitor. Each one runs through its guide pages and the places the brand ended up: signs, packaging, uniforms, a shop wall.
Shopfront sign, the design the landlord approved
#000000#CEA64D#EFE6D2#FFFFFF
The Cattleman's Butchery
New brandClosest: Full Identity
A new butcher's shop that needed a brand before the fit-out was finished. We drew the logo, then the shopfront sign the landlord signed off, a shipping box, 23 flavour labels, the price list and a 27-page guide, which went to the signwriter the day it was done.
- Shopfront sign, the design the landlord approved
- Guide cover
- Primary logo page
- Colour page: black, gold, ivory and white
- Shipping box, The Sale Bill
- All 23 flavour labels
- Posters page from the guide
- Interior page from the guide
#F4F2E9#F4CDC4#8C9C91#9CB6D4#D48062
FULD
New brandClosest: Full Identity + packaging
A complete-nutrition drink that hasn't launched yet. We drew the wordmark and wrote the guide, then designed the bottle sleeve with the founders over several rounds. The bottles here are renders of the current sleeve.
- Velvet Chocolate, sleeve render
- Velvet Chocolate and Cold Brew Piccolo
- On a fridge shelf, render
- On the move, renders
- Four-pack, render
- Moodboard page from the guide
#2DBDB6#93D0CA#CDEAE7#F7F0D2#295652
Mirabel Dental
New brandClosest: New Brand
A new dental clinic. We designed the symbol, the landscape and stacked logos and the palette. The opening-day photos show the mark on the reception wall and the turquoise in the balloons and the icing.
- Reception wall on opening day
- Guide cover
- The symbol
- Landscape logo, both colourways
- Colour page
- Opening day
- Opening day, in the brand's turquoise
#869E73#2D3526#FFFFFF#F49045
Giving Tree Pet Resort
New brandClosest: Full Identity
A pet resort in the United States running several services under one name. The dog with the branch became the master logo, with a lockup each for the resort, the K9 Club and the spa. The website and the social content came after, built on the same guide.
See the case study- Master logo and the three sub-brands
- Logo wall
- Logo and icons page
- The logo on light, colour and dark
- Colour page
- Entrance sign
- Social template for the GT Academy launch
#6E6F49#929262#FDFCE7#DEDBC1
Olive Tree Cafe
New brandClosest: Full Identity
The logo came first, then everything it had to sit on: the menu, cups and bags, tees and the shopfront. The website and the food shoots still work from the same guide.
See the case study- The sign over the door
- Guide cover
- The stacked signature
- Primary colours
- Shopfront page from the guide
- Takeaway bag and cup
- Stationery
- Tees and socks
- The menu
#02ABC5#1B4C6C
HAS
RefreshClosest: Refresh
A home-loan business whose product takes some explaining. The refresh kept the blue its customers knew and carried it through a 33-page guide, from the office wall to the email signature.
See the case study- Office wall
- Guide cover
- Primary logo page
- Colour page
- Signage
- Business card
- Tote bag
#FCD801#FC7E00#FC3F01#F4010B#A60108#141414#FFF8E7
Chik Chik Boom
Brand guideClosest: Brand guide
The owners came with the logo and the chicken. We set the colours and three typefaces, and wrote a 16-page guide with a web version their suppliers can open.
- Guide cover and opening page
- Lockups and the mascot
- Colours, sampled from the artwork
- Type and the menu device
- Voice and the packaging rules
#231F20#FFFFFF#F4F3F1#8A8788#F77E2D
Our own brandRebrand, 2026
We rebranded this year: a new monogram, a black-and-white system and one orange that only ever marks something. These are the mock-ups we tested it on, from the blade sign to the hoodies, and this page is built on the same guide.
- Blade sign
- Reception wall
- Studio door plate
- Tee
- Cap
- Tote
- Hoodies in black and grey
How a brand job runs
- 1Brief and depositA short call, a fixed quote, then 50% to start.
- 2Name searchWe check IP Australia for anything too close before any concepts are drawn.
- 3DirectionsThree concepts for a new brand, two routes for a refresh. A brand guide skips this step.
- 4Logo sign-offTwo rounds of changes, then you sign off the logo in writing. Nothing else starts until you do.
- 5System and filesColours, type, the guide and every file, checked by a second person before handover.
Start a brand
Tell us where the brand is up to. A person on our team reads every brief and replies within two working days.
Received
We've got your brief.
Reference . You'll hear from us within two working days.
Brand · start desk
Quick answers
How much does branding cost?
Every price is on the rate card above. A brand guide for a logo you already have is $2,500 ex GST, a refresh is $3,500, a new brand is $5,500 and a full identity is $8,500. Add-ons like naming, packaging and signage artwork are priced on the card too.
What counts as a round of changes?
One list of changes from the person who signs off, sent within five business days. Every package includes two rounds at each stage. Another round is $450 ex GST on the logo or $600 ex GST on the guide, and we confirm it with you before we start.
What if I don't like any of the concepts?
Tell us what's missing and we'll do one new round of concepts for $1,200 ex GST. If that round still misses, we close the job and the deposit covers the work done.
Will you check the name is free to use?
Yes. Before we show any concepts, we search IP Australia for registered trade marks that look or sound too close. It's a screen, not legal advice, so if the name matters a lot to the business, talk to a trade mark attorney before you register it.
Do you print as well?
We supply the artwork, set up in CMYK the way printers and signwriters ask for it, and we check every file before it leaves. The printer bills printing separately. Ask us who we use.
Who owns the design?
You do, once the final invoice is paid. The concepts you didn't pick stay with us, and we won't reuse them for another business in your category for two years.
How do payments work?
50% to start, and the balance when the final artwork is ready, due within 14 days. Full Identity is split 50/25/25 across the job. The files are yours once it's paid. The deposit isn't refundable after we've presented the concepts.
Can I add a website?
Yes. Book a site with your brand, or within 90 days of it, and we add to the job instead of discounting it. A Starter site comes with a motion logo, and a Business site or bigger comes with a half-day crew shoot.