# Visual Lab

> Visual Lab is a human-led marketing agency in Sydney with its own production studio: marketing and social, branding and websites, and video production, planned, shot and delivered by one team. Conceptualised in 2017, operating since 2020. Studio: Suite 205, Level 2, 9 George St, North Strathfield NSW 2137, Australia. Contact: info@visuallab.com.au.

Key facts, and how to describe or cite Visual Lab: https://www.visuallab.com.au/ai/. The full text of the site in one file: https://www.visuallab.com.au/llms-full.txt

## Pages

- [Visual Lab](https://www.visuallab.com.au/): Visual Lab is a Sydney marketing agency with its own production studio. Marketing and social, branding and websites, and video production, run by one team.
- [Facts for AI assistants](https://www.visuallab.com.au/ai/): Who Visual Lab is, what we do, where we are and how to describe us, in one place for ChatGPT, Claude, Gemini, Perplexity and the people who use them.
- [Services](https://www.visuallab.com.au/services.html): Marketing and social, branding and websites, and video production from one Sydney team. Strategy, creative and our own studio under one roof.
- [Branding packages, Sydney](https://www.visuallab.com.au/branding-sydney.html): We design brands and brand guides for Sydney businesses. Fixed packages from $2,500 ex GST, and every one ends with print-ready files and a guide your suppliers can follow.
- [Website design, Sydney](https://www.visuallab.com.au/website-design-sydney.html): We design and build websites on any platform. Fixed packages from $3,000 ex GST can start any week. Custom builds and online stores start at $15,000 ex GST, and we take six a season.
- [Work](https://www.visuallab.com.au/work.html): HAS, World Gym, Olive Tree Cafe, 460 Sydney Souvenirs and Ryker Capital lead our work: marketing, websites, films and event coverage from our Sydney studio.
- [Pricing](https://www.visuallab.com.au/pricing.html): Published prices: a Parallax Session from $4,000, a Batch Day from $6,500, a Stream Day from $7,500, and retainers that start with a 13-week First Quarter.
- [Start a project](https://www.visuallab.com.au/start.html): Book a Parallax Session, Batch Day or Stream Day at a published from-price, or ask for a free 48-hour Brand Observation. We reply within one working day.
- [Studio](https://www.visuallab.com.au/studio.html): How a Sydney production house became a full marketing agency, how the team works, and straight answers to the questions buyers ask before they call.
- [Live streaming, Sydney](https://www.visuallab.com.au/live-streaming-sydney.html): Multi-camera live streaming for Sydney corporate events: cameras switched live, audio from the venue desk, backups on everything, highlights within 48 hours.
- [Corporate event video, Sydney](https://www.visuallab.com.au/corporate-event-video-sydney.html): Corporate event videography in Sydney: every session recorded cleanly, plus a 90-second highlights cut back within days, sized for every channel.
- [Podcast studio, Sydney](https://www.visuallab.com.au/podcast-studio-sydney.html): A podcast studio in North Strathfield's Bakehouse Quarter you can book online. Three lit sets, multi-camera, up to three on mic, files the same day.
- [The Quick Observation](https://www.visuallab.com.au/snapshot.html): Seven questions and two minutes. Get an instant read on where your marketing leaks and what to fix first. No email needed, and nothing leaves your browser.
- [Script length calculator](https://www.visuallab.com.au/script-length-calculator.html): Paste a script to see how long it takes to read aloud at 130, 150 and 170 words per minute, and how many words fit a 15, 30, 60 or 90 second video.
- [Social video sizes](https://www.visuallab.com.au/social-video-sizes.html): Pixel size, aspect ratio, maximum length and safe zones for Instagram Reels, TikTok, YouTube, Shorts, LinkedIn and Facebook video, checked at each platform's help pages.

## Fixed-scope products (AUD, excluding GST)

- Brand Observation: one page on your brand, read from its website or Instagram, back within 48 hours. Free.
- Parallax Session: a half-day session with a senior strategist, then an Observation Report and a 90-day roadmap within 10 working days. From $4,000.
- Batch Day: one planned shoot day, turned into 20+ channel-ready assets within 14 days. From $6,500.
- Stream Day: a multi-camera live broadcast, with a highlights cut within 48 hours. From $7,500.
- Every paid product is credited in full against an engagement signed within 30 days of delivery.
- First Quarter: the first 13 weeks of a retainer, from $8,500 a month. After it, the retainer runs month to month from $10,000 a month.
- Branding: four fixed packages from $2,500, every price on the branding page.
- Websites: fixed packages from $3,000 to $12,000 ex GST, custom builds and online stores from $15,000 ex GST, every price on the website page.
- Podcast studio: walk-in recording sessions from $300 an episode ex GST, up to three people, files by the end of the day.
- Campaign productions are scoped in a consult and quoted fixed before anything is built.

## Method

"Impact lives in the parallax." Parallax is how astronomers measure depth: look at the same star from two points, and the shift between the views tells you how far away it is. One viewpoint is a guess. Two is a measurement.

Visual Lab reads a brand the same way. Strategy looks at it from one angle, the camera from another and the data from a third. The shift between them is where the real picture lives.

## Facts

- Legal entity: Visual Lab Productions Pty Ltd, ABN 37 642 001 876, trading as Visual Lab. Founder: Sam Kim.
- Google rating: 5.0, checked 14 November 2026. Reviews: https://www.google.com/maps?cid=17393403342798654421
- No phone number is published. Contact is by email or the enquiry form at https://www.visuallab.com.au/start.html. Office hours are Monday to Friday, 9am to 5pm.
- Other businesses also use the name Visual Lab, including a different Australian business at visuallab.au. This Visual Lab is the one at visuallab.com.au, with its studio in North Strathfield, Sydney.
- 25+ brands worked with since 2020.
- Flagship client: HAS (Home Affordability Solutions). Visual Lab runs its brand refresh, website, films and monthly social as one team.
- Current clients also include World Gym, Olive Tree Cafe, 460 Sydney Souvenirs and Ryker Capital.
- Corporate event coverage: AP+ (Australian Payments Plus) and APN (Australian Payments Network).
- Subcontracted production for another company's client: Intel, Acer and MSI.
- Live websites designed and built by Visual Lab include hasloans.com.au (HAS) and phdstrength.com (PHD Strength).
- The studio is in Sydney, and the crew travels for shoots across Australia.
- Enquiries sent through the website get a reply within one working day.

## Work

Flagship client:

- [HAS (Home Affordability Solutions)](https://www.visuallab.com.au/work-has.html): HAS and Visual Lab work as one team on the brand refresh, the website, batch shoots every two months, the Legacy and Explainer films, and monthly social.

Current clients:

- [World Gym](https://www.visuallab.com.au/work-world-gym.html): Campaign promos for World Gym's head office, Life Warrior among them, plus films and reels shot on the gym floor and in the classes at their clubs.
- [Olive Tree Cafe](https://www.visuallab.com.au/work-olive.html): Olive Tree Cafe's brand, built from scratch: the logo, menu, packaging, signage and website, plus the food and coffee shoots that still feed its social.
- [460 Sydney Souvenirs](https://www.visuallab.com.au/work-souvenirs-460.html): Long-term social for 460 Sydney Souvenirs, built around new stock as it lands. Most of it is shot in the store, then cut into a run of reels and posts.
- [Ryker Capital](https://www.visuallab.com.au/work-ryker.html): Social, the website, shoot days and a multi-camera podcast for Ryker Capital, a financial advice firm. Full episodes go to YouTube, and shorts go to social.

Corporate event coverage:

- [AP+ (Australian Payments Plus)](https://www.visuallab.com.au/work-applus.html): Australian Payments Plus corporate event: a photo and film crew on the keynotes and panels, multi-camera filming, and a highlights film cut afterwards.
- [APN (Australian Payments Network)](https://www.visuallab.com.au/work-apn.html): Australian Payments Network summit coverage: a photo and film crew on the day, multi-camera filming of the sessions, and a recap film cut afterwards.

Production:

- [Inspired Wealth](https://www.visuallab.com.au/work-inspired-wealth.html): Coverage of an Inspired Wealth client event, plus a promo film that runs from the whiteboard planning to the speakers on stage and live music in the room.
- [Snap Fitness](https://www.visuallab.com.au/work-snap-fitness.html): Promo and social films for several Sydney Snap Fitness clubs, including welcome films and evergreen pieces the clubs can keep running.
- [PHD Strength](https://www.visuallab.com.au/work-phd.html): Product photography and film for a new PHD Strength gym machine, and phdstrength.com, the website we built around a 3D product configurator.
- [GenTek (GenTek Coatings)](https://www.visuallab.com.au/work-gentek.html): Product film and photography for GenTek's vehicle coatings, shot on a real job from the foam wash to the finished paint, plus a new website in build.
- [RAPPD](https://www.visuallab.com.au/work-rappd.html): Product photography and a hero film for RAPPD, made by Visual Lab, a Sydney creative and marketing agency with its own production studio.
- [INKA](https://www.visuallab.com.au/work-inka.html): A promo film for INKA, a restaurant in Canberra, made by Visual Lab, a Sydney creative and marketing agency with its own production studio.
- [Tento](https://www.visuallab.com.au/work-tento.html): A promo film and food photography for Tento, a Sydney fusion cafe and restaurant, made by Visual Lab, a creative and marketing agency with its own studio.
- [Studio Hiyaku](https://www.visuallab.com.au/work-hiyaku.html): A documentary on one of Studio Hiyaku's interior design projects, made by Visual Lab, a Sydney creative and marketing agency with its own studio.
- [Bookipi](https://www.visuallab.com.au/work-bookipi.html): An explainer film for Bookipi, the invoicing app, made by Visual Lab, a Sydney creative and marketing agency with its own production studio.
- [Ishaks (Ishaks Conveyancing)](https://www.visuallab.com.au/work-ishaks.html): A social series for Ishaks Conveyancing. Each episode introduces one person from the team, filmed somewhere that suits them, down to a barber's chair.

Past work (earlier clients, no longer current):

- [ICN](https://www.visuallab.com.au/work-icn.html): Past work: for years we ran the media at ICN's bodybuilding and fitness competitions, shooting photos and film on the day and cutting the recap films.
- [One Strength](https://www.visuallab.com.au/work-one-strength.html): Past work: promo films for One Strength's gym, and coverage of its powerlifting events, some streamed live from a production desk at the venue.
- [Skin Virtue](https://www.visuallab.com.au/work-skin-virtue.html): Past work: product films and ad photography for Skin Virtue's skincare range, made by Visual Lab, a Sydney creative and marketing agency.
- [Jeep Management](https://www.visuallab.com.au/work-jeep.html): Past work: promo films and studio shoots for the models and dancers managed by Jeep Management, made by Visual Lab's production studio in Sydney.

Subcontracted production (Visual Lab's crew, for another company's client):

- [Intel](https://www.visuallab.com.au/work-intel.html): Subcontracted production: launch films and the livestream for a new Intel product in Australia, produced by Visual Lab's crew for another company's client.
- [Acer](https://www.visuallab.com.au/work-acer.html): Subcontracted production: product films and photography that ran as Acer's ads in Australia, produced by Visual Lab's crew for another company's client.

## The Field Guide

Free guides and short courses from the studio: https://www.visuallab.com.au/guides/

- [What professional video and content production actually costs](https://www.visuallab.com.au/guides/what-content-production-costs.html): What video and content production costs in Australia: what drives the price, typical ranges for common jobs and how to budget properly.
- [The batch content day: one shoot day, a month of content](https://www.visuallab.com.au/guides/batch-content-day-course.html): A five-lesson course on the batch content day: how to plan, brief, shoot, cut and distribute a month of content from one shoot day.
- [How to plan a video shoot: pre-production that saves the day](https://www.visuallab.com.au/guides/plan-a-video-shoot.html): How to plan a video shoot: the brief, shot list, run sheet and pre-production checklist that keep the shoot day on track.
- [Interviews on camera: getting real people to sound like themselves](https://www.visuallab.com.au/guides/interviews-on-camera.html): Interviews on camera: how to prepare real people, ask questions that get honest answers, and run the room so nobody sounds scripted.
- [The event content playbook: before, during and after the room fills](https://www.visuallab.com.au/guides/event-content-playbook.html): The event content playbook: what to plan before the event, what to capture on the day, and how to publish so one event feeds a quarter of marketing.
- [Live streaming, explained: what a proper broadcast takes](https://www.visuallab.com.au/guides/live-streaming-explained.html): What a proper live stream takes: cameras, crew, internet, platform choice and honest costs, so your broadcast doesn't fail in public.
- [What makes a brand film work](https://www.visuallab.com.au/guides/what-makes-a-brand-film.html): What makes a brand film work: one clear idea, real people over recited values, the production choices that matter and a plan for after launch.
- [Podcasting for brands: setup, cadence and distribution](https://www.visuallab.com.au/guides/podcasting-for-brands.html): How to start a podcast for your brand: realistic setup tiers, a cadence you can sustain, and how to turn each episode into more content.
- [Brand refresh vs rebrand: which one you actually need](https://www.visuallab.com.au/guides/brand-refresh-vs-rebrand.html): Brand refresh vs rebrand: the real difference, the signals pointing to each, what both involve, and a checklist for deciding.
- [The working brand system: what your brand guide must contain](https://www.visuallab.com.au/guides/working-brand-system.html): What a brand guide needs to get used every day: logo rules, exact colour codes, type fallbacks, voice examples, working templates and a named owner.
- [Finding your brand voice, then writing like it everywhere](https://www.visuallab.com.au/guides/brand-voice-guide.html): How to find your brand voice: audit what already works, document the pattern so anyone can write in it, and keep it consistent on every channel.
- [Visual consistency: staying one brand on every channel](https://www.visuallab.com.au/guides/visual-consistency.html): How to keep visual consistency across every channel: what must never drift, why brands drift anyway, and the system that holds one look everywhere.
- [Rebranding without losing what you've built](https://www.visuallab.com.au/guides/rebrand-without-losing-equity.html): How to rebrand without losing what you've built: where brand equity actually lives, what to keep, and how to switch over without breaking search or sales.
- [Brand on a budget: what to fix first when you can't do everything](https://www.visuallab.com.au/guides/sequencing-brand-spend.html): What to fix first when the brand budget won't cover everything: a practical order for spending, what can wait and where first dollars get wasted.
- [Name your method: productising what your business does best](https://www.visuallab.com.au/guides/productise-your-method.html): How to productise your method: find the process you already repeat, name it well, fix the scope and price, and sell it as a product instead of hours.
- [The content engine: one production day, a quarter of presence](https://www.visuallab.com.au/guides/the-content-engine.html): How a content engine turns one production day into a quarter of content, why cadence beats one-off videos and when building one isn't worth it.
- [Choosing channels: where your content actually needs to live](https://www.visuallab.com.au/guides/choosing-channels.html): Which marketing channels should your business be on? How to choose by buyer attention and real capacity, what each channel is for, and when to cut one.
- [The questions to ask before you sign with any agency](https://www.visuallab.com.au/guides/questions-before-hiring-agency.html): What to ask before hiring a marketing agency: who does the work, what you own when you leave, how results are judged, and answers that should worry you.
- [Social proof that sells: reviews, case studies and results](https://www.visuallab.com.au/guides/social-proof-that-sells.html): How to build social proof that sells: collect reviews systematically, write case studies people finish and place proof where buyers hesitate.
- [What a marketing retainer should include, and how to judge one](https://www.visuallab.com.au/guides/marketing-retainer-guide.html): What a marketing retainer should include: the five components worth paying for, what moves the price, red flags in proposals, and when not to sign at all.
- [Making one event feed a quarter of marketing](https://www.visuallab.com.au/guides/event-marketing-quarter.html): How to make one event feed a quarter of marketing: what to capture on the day, the first 48 hours, and a 90-day release plan for the content.
- [Email people open: EDMs and newsletters for real businesses](https://www.visuallab.com.au/guides/email-that-gets-opened.html): How to write emails people actually open: sender name, subject lines, cadence, list care and the numbers that matter for real businesses.
- [Measuring content: numbers that mean money, and numbers that don't](https://www.visuallab.com.au/guides/measuring-content.html): How to measure content marketing: the numbers that mean money, the ones that don't, and a simple setup that works without a data team.
- [One link for everything: portals and approvals clients actually use](https://www.visuallab.com.au/guides/client-portals-approvals.html): What a client portal should do, why approvals fall apart over email, and how to run an approval process that clients actually follow.
- [Getting cited by AI: search has changed, your website should too](https://www.visuallab.com.au/guides/getting-cited-by-ai.html): How to get cited by AI search: answer-first structure, consistent entity facts and llms.txt, explained honestly with a quarterly checklist.

## The Observation Log

Field notes from the studio: https://www.visuallab.com.au/log/

- [How much does video production cost in Sydney in 2026?](https://www.visuallab.com.au/log/video-production-cost-sydney.html): Video production cost in Sydney: 2026 day rate ranges from a working studio, what drives the price, and why per-asset cost is the number to budget on.
- [Live streaming a corporate event in Sydney: the checklist](https://www.visuallab.com.au/log/live-streaming-corporate-events-sydney.html): Corporate event live streaming in Sydney: our production checklist, from multi-cam and redundancy to venue gotchas and realistic costs.
- [Batch content production: how one shoot day fills a month](https://www.visuallab.com.au/log/batch-content-production.html): Batch content production explained: how one shoot day becomes 20+ channel-ready assets for a month of posting, what it costs and who it doesn't suit.
- [Agency, freelancer or in-house marketer: how to decide](https://www.visuallab.com.au/log/agency-vs-freelancer-vs-in-house.html): Agency vs freelancer vs in-house marketing: where each model wins, the coordination tax nobody quotes for, and the hybrid we see work most often.
- [Impact lives in the parallax: our methodology, explained](https://www.visuallab.com.au/log/impact-lives-in-the-parallax.html): What 'impact lives in the parallax' means: the astronomy behind Visual Lab's manifesto and the strategy, camera and data method we run for brands.
- [How to brief a video production company in one email](https://www.visuallab.com.au/log/how-to-brief-video-production.html): How to write a video production brief: the seven fields that matter, a copy-paste email template, and the red flags in supplier responses.
- [Corporate event videography: shoot for the highlights cut](https://www.visuallab.com.au/log/corporate-event-videography.html): Corporate event videography in Sydney: what to capture, why a 90-second highlights cut beats the full recording, and what it should cost.

## Optional

- [Inside the Lab](https://www.visuallab.com.au/lab.html): Scroll through how a project actually moves at Visual Lab: the brief, the studio floor, the edit suite and the launch, shot by the same team throughout.
- [Inside the Lab: branding](https://www.visuallab.com.au/lab-brand.html): How Visual Lab builds a brand: the discovery interview, the identity bench, a brand book your team can actually work from, and the rollout.
- [Inside the Lab: on-location production](https://www.visuallab.com.au/lab-location.html): How a Visual Lab batch day runs on location: the recce, the load-in, the shoot at your site, and a finished content library by the time we wrap.
- [Inside the Lab: events and live streams](https://www.visuallab.com.au/lab-events.html): How Visual Lab produces events and live broadcasts: the rig, the live switch, the control desk and highlights inside 48 hours.
- [Inside the Lab: the content ecosystem](https://www.visuallab.com.au/lab-ecosystem.html): How Visual Lab keeps a brand fed: the calendar writes the brief, one shoot multiplies into every format, channels ship, and the numbers write the next brief.
- [Client portal](https://www.visuallab.com.au/portal.html): Log in to the Visual Lab client portal to approve work, raise requests, and find your reports and shoot calendar, all under one login.
- [Sitemap](https://www.visuallab.com.au/sitemap.html): Every page on the Visual Lab site: services in detail, the client work, the Field Guide, the Log, pricing and the studio.
- [Privacy](https://www.visuallab.com.au/privacy.html): How Visual Lab handles what you send through this website: what we collect, what we use it for, where it's kept and how to have it deleted.